Single of the week ✦ 서울베를린 ✦ K-pop singles, one at a time ✦ Seoul to Berlin ✦ Play it loud ✦ Play it twice ✦ Single of the week ✦ 서울베를린 ✦ K-pop singles, one at a time ✦ Seoul to Berlin ✦ Play it loud ✦ Play it twice ✦

JENNIE – This is JENNIE’s World (Calvin Klein)

K-Ads
spot no.
SB 230504

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Forty seconds
of pure
JENNIE

Campaign film · Calvin Klein

JENNIE

Jennie’sworld

Jennie for Calvin Klein

Press play ▸

Posted 04 · 05 · 2023

40-second spot

By Hong Jang Hyun

Collection out 10 · 05 · 2023

Her worldyour closetlimitededition!!!✦✦

The ad · 광고

Calvin Klein builds JENNIE a world of her own, and invites you in.

“This is JENNIE’s World” is the 40-second campaign film for Jennie for Calvin Klein, a limited-edition capsule collection that went on sale on 10 May 2023. Calvin Klein released the spot on its YouTube channel on 4 May.

The idea is a dreamy inner world shot with studio simplicity: endless backdrops, and JENNIE floating in mid-air. The campaign is by Hong Jang Hyun.

The
credits

Star JENNIE · 제니

Brand Calvin Klein

Campaign Jennie for Calvin Klein

By Hong Jang Hyun

Length 0:40

Released 4 May 2023

Collection out 10 May 2023

Watch on YouTube ▸

Video and details: Calvin Klein on YouTube.

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