Single of the week ✦ 서울베를린 ✦ K-pop singles, one at a time ✦ Seoul to Berlin ✦ Play it loud ✦ Play it twice ✦ Single of the week ✦ 서울베를린 ✦ K-pop singles, one at a time ✦ Seoul to Berlin ✦ Play it loud ✦ Play it twice ✦

JENNIE – As I Am #2 (Lotte Department Store)

K-Ads
spot no.
SB 261110

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Fifteen seconds
just as
she is

Brand campaign · Lotte Department Store

JENNIE

As I am#2

Lotte Department Store × JENNIE

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Posted 10 · 11 · 2026

15-second spot

2026 brand campaign

Episode 2

No filterno costumejustJENNIE!!!✦✦

The ad · 광고

Lotte Department Store hands its 2026 campaign to JENNIE, and lets her be herself.

“As I Am” is Lotte Department Store’s 2026 brand campaign with JENNIE. This 15-second spot is the second episode, posted on the store’s YouTube channel on 10 November 2026.

The campaign line, in Korean, promises JENNIE and the store at their most like themselves, exactly as they are.

The
credits

Star JENNIE · 제니

Brand Lotte Department Store · 롯데백화점

Campaign As I Am (2026)

Episode #2

Length 0:15

Released 10 November 2026

Watch on YouTube ▸

Video and details: Lotte Department Store (롯데백화점) on YouTube.

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