LALALI makes boisterous use of the members, placing their colorful rap over even more colorful production. The beat is clattering and stuffed, fusing together disparate percussion to craft a groove that feels as if it’s been chopped into tiny pieces and sewn back together in an almost random fashion. The energy remains high and the track strikes a nice blend between structure and mayhem. [Source]

Through the First Howling series, a boy becomes aware of the existence of you who is just like himself, and after having found each other, they stand together at the startline ready to take on upcoming adventures with fearlessness and solidarity. However, despite previously thinking everything between them was the same, they soon realize the differences that lie between them. &TEAM’s first single is about the conflicted emotions they feel, and despite so their unchanging determination to stay together and move towards the same direction. The story in this work overlaps with the real-life experiences of the nine members – &TEAM was formed through an audition, and since then they lived together, shared the same dream, and grew together while colliding but also understanding each other’s personalities and bonding.
For the first time, J-pop hitmaker YUUKI SANO participates in the production for this release as well as talented producers including Soma Genda (producer since the artist’s debut EP), Slow Rabbit (HYBE music producer), and Lindgren and Melanie Fontana (both worked on BTS’s “Boy With Luv”).
&TEAM’s first single captivates with a completely new image which depicts the not-always-beautiful youth that everyone experiences at least once in their lifetime. [Source]

On March 26, 2024, NewJeans announced that they will pre-release “Bubble Gum” as a commercial song for a Japanese shampoo from the company Kao in April before releasing a double single on May 24. Through a statement released on April 25, it was revealed that the music video will be released on April 27.